In 2006, a masking tape company, Kamoi Kakoshi, received a package in the mail. Said package contained a book of art made with masking tape that was originally purely intended for use as a tool, not an art supply. The artists who sent in the book asked the company to create a line of masking tape purely for art purposes and with a variety of colors and designs. Kamoi Kakoshi obliged, and named their new brand "mt" which stands for "masking tape". From then on, the tape became popular in Japan by both schoolgirls and interior designers alike, where it slowly caught on in other countries and is continuing to rise in popularity.